Over the course of nearly 20 years in IT I’ve done everything from answering the support phone and developing applications, to overseeing the 100 strong IT department at Rentalcars.com. Moving over to Jersey to start Beauport with the team has been a great experience – both personally and professionally the best move I’ve ever made.
I joined Rentalcars on the IT side, before moving over to help setup the conversion rate optimisation function, which at the time was new to the business and a relatively new discipline in any business. After 4 years I moved back to the tech team to take on the IT Director role.
Conversion Rate Optimisation and A/B testing has become a standard, even a must-have, in every online business – our experience at Rentalcars was not only a great success but also hugely enjoyable. Using a data driven approach, that became central in the business, we never assumed we knew everything but were always willing to learn from the results and focus on what was best for the customer.