Case study / Direct Ferries

Supporting Direct Ferries through a critical phase of global expansion

Direct Ferries

Years Active

• 2016 - 2023

Areas of Focus

  • • Conversion rate optimisation & CRO frameworks
  • • Performance marketing (PPC & SEO) execution
  • • Commercial strategy & market expansion support
  • • Operational capability building
  • • Finance function scaling & controls enhancement

Beauport Partners supported Direct Ferries through a significant phase of international scaling, working closely with management to build the capabilities required for sustained global growth.

Direct Ferries is a global ferry ticket aggregator that enables travellers to search, compare and book ferry crossings across thousands of routes worldwide.

Serving Europe, Africa, Asia, Australia, the Americas and more, and founded in 1999, the business works with hundreds of ferry operators to provide extensive route choice — including passenger and vehicle options — through a single platform, complemented by ancillary services such as accommodation and train tickets. With real-time pricing, flexible ticketing and products in key markets, Direct Ferries combines breadth of coverage with streamlined user experience to simplify ferry travel for leisure and commercial customers alike.

Beauport Partners worked with the founder and management team on implementing conversion rate optimisation and performance marketing frameworks, strengthening PPC, SEO and CRM execution through both senior leadership recruitment and hands-on operational support, and embedding commercial strategy to support expansion across multiple markets. Beauport also worked alongside the business to scale the finance function, improving structure, controls and decision-making as the company grew, ensuring that growth was underpinned by operational and financial discipline.

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